A Leap Towards Sustainable Growth

As the sun rises over the verdant landscapes of Dominica, a new chapter unfolds in the island’s tourism narrative. With the appointment of Ms. Andia M. Ravariere as the Destination Marketing Manager for the Discover Dominica Authority, starting February 14, 2024, the island nation sets its sights on a future where tourism not only thrives but does so sustainably and inclusively. Hailing from Colihaut, Ravariere is not just a name added to the roster; she embodies the island’s commitment to nurturing a tourism sector that respects and uplifts its natural and cultural heritage.

A Vision for Sustainable and Inclusive Growth

Ravariere’s journey in the tourism industry is a testament to her dedication to sustainable development. With a rich history of spearheading Anguilla’s tourism sector’s reopening post-COVID-19, she brings to Dominica a wealth of experience and an innovative approach to destination marketing. Her role in Anguilla was marked by a strategic pivot towards sustainable practices, a philosophy she is eager to replicate and adapt to Dominica’s unique context. Her vision is clear: to enhance Dominica’s appeal through community engagement and the exploration of new niche markets, ensuring that the benefits of tourism are widely felt across the island.

Roots in Community-Based Tourism

At the heart of Ravariere’s ethos is her unwavering belief in the power of community. Founding the Colihaut Community Tourism Development non-profit, she showcased not only her commitment to her hometown but also her understanding that true tourism success comes from the ground up. This initiative, among others, highlights her dedication to creating opportunities that allow local communities to flourish alongside the tourism sector. By integrating the unique stories, traditions, and experiences of Dominica’s communities into the broader tourism narrative, Ravariere aims to craft an authentic and engaging visitor experience that also serves to empower the island’s residents.

Charting a New Course for Dominica’s Tourism

With a solid academic background in Tourism Development and Management, Ravariere is well-equipped to navigate the complexities of destination marketing in today’s rapidly changing world. Her appointment by the Discover Dominica Authority is a strategic move, aligning with the island’s broader goals of sustainable and inclusive growth. As she steps into her new role, Ravariere is poised to make a significant impact on Dominica’s tourism industry and its economy at large. Her strategy to target new niche markets while fostering community engagement promises to not only elevate Dominica’s status as a premier sustainable tourism destination but also to ensure that its growth is balanced, responsible, and inclusive.

The journey ahead for Dominica’s tourism under Ravariere’s stewardship is filled with potential. With a clear vision and a proven track record, her leadership represents a beacon of hope for sustainable development. As the Discover Dominica Authority and the island’s communities rally behind her, the future of tourism in Dominica looks brighter than ever, promising an era where economic prosperity and environmental stewardship go hand in hand.