Massive Fire Engulfs Covered Bridge Potato Chips Factory in Hartland, New Brunswick

Firefighters from several departments rushed to combat a massive blaze at the Covered Bridge Potato Chips factory in Hartland, Carleton County, New Brunswick. The incident, which unfolded on the evening of the event, led to the safe evacuation of 20 to 30 employees, marking a critical moment for the town’s major employer.

Immediate Response and Community Impact

The call for action was received around 6 p.m., mobilizing units from Hartland, Woodstock, Lakeville, and Florenceville-Bristol. Despite the swift response, local resident Kelly Gillin described the situation as devastating, with the building appearing to be a total loss. The fire’s intensity was reportedly fueled by the abundant grease and potato chips inside the factory, spreading heavy smoke throughout the St. John River valley. The event attracted considerable local attention, despite police advisories to avoid the area.

Investigation and Community Support

While the cause of the fire remains under investigation, the community’s focus has swiftly moved to the aftermath and the support for the Albright family, founders of the Covered Bridge Potato Chips. Hartland Mayor Tracey DeMerchant expressed the town’s heartbreak and commitment to aiding the family and business. The factory, praised for its global success and community involvement, represents a significant part of Hartland’s economy and identity.

Looking Forward

The loss of the Covered Bridge Potato Chips factory not only impacts the Albright family and employees but also resonates throughout the Hartland community. As investigations continue, the collective spirit of the town is highlighted, with residents rallying to support one of their own during this challenging time. The event underscores the importance of local businesses in small communities and the profound effects such incidents can have on local economies and livelihoods.